A friend shared with me a website they were having built. He was very frustrated. I could not believe they were spending thousands of $ on such trash and that a company could sell such poor quality.
If we had to recommend one piece of guidance in engaging any form of marketing support - web design, PR, SEO, direct mail, etc. make sure that they are working for you and even better share accountability with you for results.
At G-Force we intentionally avoid a "technology" or "template" focus . We are a full service marketing firm focused on seeing marketing fundamentals executed. Technology, templates, canned architecture are valuable and help everyone but they are secondary. A website really is a form of technology. We are glad to set-up, clean-up websites, but not for the sake of simply doing it - but to do so clearly tied and designed to FIRST directly support the business unique objectives, mission, brand, and process flow. Too many website design firms and software providers are pushing templates that your business has to fit into. We believe technology should be applied to fit your business, brand, and style, not the other way around.
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.