Nice stats article from SEO Watch today on Twitter growth. Have posted key excepts on NEWSLINE. Look forward to talking to our network to hear about your usage and future expectation with Twitter for marketing purposes.
My opinion is that Twitter usage will continue to increase. For those not familiar with Twitter, Twitter is basically a "broadcast" text messaging service to a "following" of individuals.
As e-mail over saturation continues to be a problem, short marketing oriented texts or tweets in our opinion, with proper messaging, are highly effective. The "resentment" associated with marketing e-mail and e-mail overload we don't sense yet with Twitter. It is not that e-mail marketing is not effective, it just must be done very carefully and respectfully. E-marketing of all types must first and foremost give truly useful information to clients. They are not vehicles to make sales pitches, or do company selfipromotion.
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.