Business owners and marketing pros .... the greatest opportunity in 2013 to move ahead of your competitors or conversely to be left behind is with the advance of marketing automation. If there is a topic of "mastery" that a business needs to seek, it is "Marketing Automation". Web strategy, e-mail marketing, SEO, social media strategy, etc. are each in many respects tactical or federated tools.... and so diverse ...they are likely a royal pain in the rear to keep up with! Marketing Automation is the future nexus for more efficient execution of all your tactical marketing. We don't know any individual pros in this field. The software vendors like Infusion Soft, HubSpot, Marketo are experiencing phenomenal growth in this space .... but of course they are not unbiased mentors ... but we can learn a lot from them.
These stats in the link below are kind of confusing, and frankly not well presented in our opinion .... but as a business owner it does give you a picture of how Marketing Automation will propel you or set you further behind.
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.