Want a successful marketing campaign?
#1 Stop Selling. Start Informing. Be Helpful.
Quote we liked:
“How do we get people to think new things? We can’t just keep creating more of what they don’t want—campaigns. It’s about offering people functionality, convenience, and flexibility.”
#2 Facebook "Likes" are not enough.
Engagement, follow through with your "Likes" is evidence of effective Facebook marketing. Your client base may not want to be engaged via Facebook. Focus on #1. Facebook is just one channel of many.
“I don’t think Facebook ‘likes’ are a bad thing. They are a good thing, but they are little on their own. You have to look at follow-on engagement. Good metrics plus follow-on must be tied back to optimization.”
Read more: http://www.cmo.com/advertising/advertising-week-panel-digital-delivering-its-full-potential#ixzz28XEdtY9D
#3 Advertising Week Holds Eulogy for "Advertising"
“The time has come to bury advertising once and for all,” This is a little tongue and cheek, but again see point #1 again.
Read more: http://www.cmo.com/advertising/advertising-week-comes-life-memoriam-advertising#ixzz28XJA8eSC
#4 40% of BBC Olympic Viewers were Mobile
We as a people are now on mobile. Traditional web marketing (with a desktop size visualization and strategy) is diminish
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.