Customer Quote of the Week
"I shouldn't get a loan?"
Loans are dangerous as they can reinforce bad habits with tragic consequences.
This logic applies to our business owner / business leader audience as well as our apprentice age audience. If you have bad habits, and you can admit what they are (if you can't identify any, just ask a colleague or family member...), be sure to ask yourself if that loan you are considering will further enable those habits.
Business Owners / Leaders: If you do not systematically engage and interact with your ENTIRE network, fueling word-of-mouth (WOM) marketing, a loan will simply compensate for your indiscipline. Word-of-mouth sales would have averted your need for a loan in the first place! Read more for some solutions.
Young Folks: If you get a loan for cash you otherwise could have earned but didn't because of a lack of self-discipline and hard work, you are making your future work that much harder. Perhaps being sure that you know how to work hard, smart, and earn money, even if it is digging ditches, should be the first form of higher education that you invest in.
Business Leader: You know that more sales are the least expensive resource to provide you growth capital. So ... when you look in the mirror do you know you are doing an excellent job of generating repeat and referral business (word-of-mouth marketing) in the digital age? How is your follow-up and continuous engagement? Not sure of your word-of-mouth marketing prowess and efficiency?
Check two areas:
1) How efficient and effective is the software you use to facilitate your word-of-mouth marketing? Sorry, your traditional black book, calendar reminders, etc. are not going to cut it. With 3000 brand impressions hitting us a day, manual "follow-up, follow-up, follow-up" is not going to do it for your business to be remembered above the digital fray.
2) How adequate, efficient, and costly is the labor you apply to "staying in touch" with your network? Most small businesses know they want to improve their engagement and follow-up, but it always gets the back burner relative to the daily "firefighting".
Software Guidance: Do you struggle to maintain good follow-up? Are you using software to help you? Throw out your server based software (go to web based software) and any software that does not play well with other software. Look for and employ "stupid easy" business and marketing automation software like Infusionsoft. If you use different systems to manage your contacts, build webforms, do e-mail communication, automate your business processes, and make your social media posts, you are not current with the latest evolution of business and marketing automation software. There is software to fit any budget. Call us so we can help you work through the enormous options.
Labor Guidance: Even with the best software, the business must feed that software. Feeding the business network with continuous high quality and engaging content is critical for word-of-mouth marketing. Don't have time to generate content or to "stay-in-touch"? You are right! Just because you have the most knowledge in the organization does not mean you have to do or even should do the bulk of the content generation. You should only guide its creation. Business leaders should simply have to provide topics to write about, or at most, outlines for others to expand upon and "make pretty" for public update and distribution. These entry level workers simply need to have a knack for creative thinking, writing, and visual aesthetics. This describes the apprentice talent we cultivate at G-Force. The business leader, after a few minutes of initial guidance, with the right talent helping, should later only have to do a quick 5 minute polish and final sign-off. Also, don't forget that content should be delivered in a variety of formats, styles, and mediums. Think not just written blog posts or newsletters, but informational papers, e-books, videos, testimonials, surveys, maybe even a game / giveaway, etc.
Young Person: Not sure of your personal self-discipline and work ethic. Work along side a small business owner. They will teach it to you. If you learn the small business owner work ethic, every $ you invest in higher education will mean so much more. A small business owner not only teaches you how to be shrewd with your money but also your time. Read Rich Dad, Poor Dad by Robert Kiyosaki and The Millionaire Next Door by Dr. Thomas Stanley to see how misleading our pop culture is in communicating how real wealth and fulfillment is generated. Spiritually, according to Christ, if he is God, and we are supposed to be extensions of Him, to realize spiritual wealth and fulfillment, we are to focus on serving others (work) instead of being served ... again completely counter cultural.
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.