Questionable Quote of the Week
"I need new business."
Ok. From where?
Marketing / Life Lesson 101
Remember, you can usually count on the people closest to you.
After filtering out those you can't trust, you might be surprised how much "business within your business" that has been otherwise hidden from you.
The thumbnail on the left represents a new infographic that we are proud of, showing just one case study of the "business within your business". These results were achieved with Infusionsoft marketing automation and our sharp G-Force apprentices.
The full size infographic and some tabular results of 6 similar campaigns are below.
Per the table below, in the last quarter of 2013, 6 different G-Force clients ran virtually identical campaigns to their contact network asking their network to update their information, indicate future interests, and any referrals they might have. 9.4% to 17.1% of their networks indicated they had future interest (leads) or business intentions with these clients. These leads represented new business potential of $4.5M for these clients.
All of these clients had no systematic communication or marketing automation program in place for their "word of mouth" network. These responses were from what were relatively "cold" lists. A year from now, we will run the campaign again to see the results how on-going systematic marketing and network engagement should improve even further these results.
G-Force Marketing Automation Case Study
Request a pdf copy at http://bit.ly/automationinfographic
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.