Customer Quote of the Week
Social Media ... "Where is the money?"
This is a great question. First, stay away from marketing people in trying to answer it.
I was asked to review a proposal a client received from a marketing professional to do "social media" marketing for them. Below is my response.
Thanks for asking for my advice. I think you can tell that I think more like a business owner than a marketing person. In this light, as you explore hiring a marketing person to "do social media" I would recommend quantifying the outcomes you want to see and investing in a few inexpensive tools that can help them achieve those outcomes. The proposal you have received, has no target outcomes, and you easily could pay for months of busy work with no outcomes. There is no shortage of channels and good ideas to waste money on. Fortunately you have Infusionsoft, a powerful marketing automation solution that can help you verify your channel return on investment.
“The pressures on marketers today keep getting greater and greater as there are more channels to market in, more types of marketing programs to manage, more data available for intelligent buyer segmentation and higher expectations for personalized communication among your buyers and prospects. As a result, there’s an increasing need for a marketing automation solution that can help manage these challenges,” David Raab, owner of Raab Associates, Inc. http://www.softwareadvice.com/
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.