This is one of those topics where most of us feel it in our gut the right answer. We don't have to think about it. If you want to think about it: When is the last time you opened a yellow pages book? When is the last time you went to www.superpages or www.yellowpages to search for something? Know anyone else that does?
Here is what a former yellow pages salesman says on the topic.
A friend shared with me a website they were having built. He was very frustrated. I could not believe they were spending thousands of $ on such trash and that a company could sell such poor quality.
If we had to recommend one piece of guidance in engaging any form of marketing support - web design, PR, SEO, direct mail, etc. make sure that they are working for you and even better share accountability with you for results.
At G-Force we intentionally avoid a "technology" or "template" focus . We are a full service marketing firm focused on seeing marketing fundamentals executed. Technology, templates, canned architecture are valuable and help everyone but they are secondary. A website really is a form of technology. We are glad to set-up, clean-up websites, but not for the sake of simply doing it - but to do so clearly tied and designed to FIRST directly support the business unique objectives, mission, brand, and process flow. Too many website design firms and software providers are pushing templates that your business has to fit into. We believe technology should be applied to fit your business, brand, and style, not the other way around.
Well familiar with Constant Contact and generally pleased, we took some time to explore their competitors.
Below are a few.
Mainly to be rebellious, I am going to try Mail Chimp for a little while. The principal reason is that I am testing BatchBlue as a CRM with a social media crawler tie-in. BatchBlue has a pretty seamless interface and sync function. In a nutshell I have a single customer record to maintain regardless of whether I am on my iphone, in gmail, in BatchBlue, or Mail Chimp. I think this review also summed up pretty good Mail Chimps benefits over Constant Contact. http://www.cloutsmiths.com/2011/mail-chimp-vs-constant-contact/
Here is another nice comparative review
Nice stats article from SEO Watch today on Twitter growth. Have posted key excepts on NEWSLINE. Look forward to talking to our network to hear about your usage and future expectation with Twitter for marketing purposes.
My opinion is that Twitter usage will continue to increase. For those not familiar with Twitter, Twitter is basically a "broadcast" text messaging service to a "following" of individuals.
As e-mail over saturation continues to be a problem, short marketing oriented texts or tweets in our opinion, with proper messaging, are highly effective. The "resentment" associated with marketing e-mail and e-mail overload we don't sense yet with Twitter. It is not that e-mail marketing is not effective, it just must be done very carefully and respectfully. E-marketing of all types must first and foremost give truly useful information to clients. They are not vehicles to make sales pitches, or do company selfipromotion.
One of my favorite quotes is by Thomas Jefferson. He said "He Who Knows Best Knows How Little He Knows". I know very little but am privileged to know some amazing talent that knows a lot. It is exciting to see this vision come together.
In response to popular demand, G-Force Accelerated Marketing is standing up! Inspired by the tough economy and the recent Avengers movie, G-Force looks forward to helping non-techie business owners to successfully avenge the crushing weight of big business competition!
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.