The questionable quote of the week
"The purpose of business is to make a profit...right?"
A dear friend, a nuclear scientist, while working for a software company helped me understand a few years back that what is simple and intuitive is not always right.
We live in an age of sound bites and a pop culture that reinforces that our purpose individually or as business is fame and fortune. This entitled focus is cancerous and is lethal to long term success individually and in organizations. Last week I spent some time with a super fast growing organization where the CEO's number one metric WAS NOT profitability.
Giancarlo Newsome is the founder of G-Force Accelerated Marketing.