G-Force Aim 4: Be Results vs. Technology Oriented
You probably have noticed that we avoid technical, e-jargon, and fad marketing terms. We believe that our clients hire us first and foremost to deliver business results.
Most business owners are not interested in becoming technical gurus in marketing nor do they care for us to waste their time with confusing terms, fancy jargon, or other distracting bells and whistles, all too common with traditional consultants.
We want our outcomes, not fanciful talk, to show how smart we are.
Our Marketing Accelerator newsletter gives our clients the technical knowledge they need to speak about their business edge in marketing. This newsletter also helps assure our clients that G-Force has a firm handle on the latest technical language, jargon, capabilities, and issues.
As evident by the questions in our Step One "Marketing Effectiveness Assessment", G-Force's core focus is on measuring, managing, and optimizing timeless and simple marketing fundamentals that anyone can appreciate.
Technology is simply the means to that end. Digital marketing in particular is evolving very quickly. What was most efficient and cost effective today is not a guarantee for tomorrow.
For example: Whether on the trail rides of the 1800s or today on Facebook, proactive word of mouth from past and existing satisfied customers will remain the most effective form of marketing. Trail rides stopped, and some are already talking about Facebook's replacement. Successful word of mouth marketing will remain a timeless requirement for successful business.