Why do we offer Step 1 and Step 2 for free?
Q If G-Force, for FREE, helps clients identify where their marketing effectiveness can improve (Step 1) and then keeps them informed with the latest and most efficient e-solutions (Step 2) why can't a client just implement those solutions on their own?
A They can. If we can help someone, in time we know that folks will help us. The "Golden Rule" thing. Our payback might be as simple as getting validation feedback on an overhyped marketing technology fad, we can pass back to our following. We are totally into the "Freemium" movement and are big partakers in it.
Q What is G-Force's angle?
A It's simple. There is talking and there is doing. We get paid on helping with the doing side: Step 3. We help as much or as little as each business owner wants. It is our goal and burden to demonstrate that we are 10x more efficient than any other alternative.
Q So one alternative you eliminate are my own employees?
A Yes and No. Yes, in that we eliminate functions that can be performed more efficiently externally. No, in that we free time up for the inside marketing talent to apply their skills more strategically ....to include helping the business owner manage external marketing help!
Q What does "free up time for more strategic marketing" mean?
A We free inside marketing talent to spend more time conducting critical strategic marketing tasks such as spending more time directly with customers and supporting direct sales efforts. They have more time to explore new markets, conduct market research, guide new product or service development, test new products and services, improve the customer sales process and experience, and many other functions that only inside talent has the knowledge to do.
Q Aren't e-marketing capabilities running marketers out
A Yes for some. Not for G-Force. There are so many "shiny
objects" in the digital marketing space, that someone needs to help business owners weed through them. Also, after the "shineyness" wears off, there always remains a ton of unglamorous on-going execution that must be maintained to realize the pile of e-benefits promised.
In a nutshell, G-Force helps business owners balance their
time and marketing return on investment (ROI)
Q Even with G-Force free help, my business is too small or stuck in our old ways to benefit. Where will I find the time or money to increase my digital marketing competency?
A Obviously we are biased.... but.... it is not IF, but WHEN can you NOT afford to have a digital or e-marketing competency? Also, if you employ a digital marketing competency that does not measurably save you time and money over what you are currently doing, you shouldn't do it. Finally, while G-Force has priced three distinct service packages, we ultimately serve all clients according to their unique marketing competency, goals, and stage of business growth.
Q What is the risk in me delaying my e-marketing competency?
A Marketing fundamentally is the effective exchange of information or data between a buyer and a seller. Today this information and data is growing exponentially. For a business to compete in tomorrows market they must be able to process this information more efficiently than their peers. Some even describe this new age of "Big Data" as the new oil and advanced analytics as tomorrows refineries. Check out the cool Forbes article link below. In summary, those who stick to just traditional marketing, will be like those businesses who stuck with the horse and carriage long after automobiles were introduced.
Is Data The New Oil?
FORBES Magazine, Perry Rotella
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